Template Variables & Personalization

Learn how to use dynamic variables to personalize broadcasts and automated messages for every recipient.

Personalized messages with customer names or order numbers achieve over 45% higher open and response rates on WhatsApp.

Variable Tag Syntax

Variables are designated using double curly brackets with sequential numbers starting from {{1}}:

Hi {{1}}, your order #{{2}} has been confirmed and will arrive by {{3}}!

Mapping Customer Attributes

When setting up a broadcast campaign or automation in ReplyEarly, map each variable tag to a contact field:

  • {{1}} → Contact First Name
  • {{2}} → Order ID / Shopify Order Number
  • {{3}} → Delivery Date / Custom Field